Jumponit MAKES YOUR BOTTOM LINE LOOK UP
The revenue you gain from your share of the deals is just the tip of the iceberg.
Connecting with Small & Mid-Sized Merchants
As we’ve mentioned, jumponit gives your station a new way to connect with and offer value to small- and mid-sized merchants. These businesses usually don’t have the resources to invest in television advertising, but by reinvesting the proceeds of the deals, they gain a media budget and can continue to connect with your viewers and readers. Ultimately, this all means more revenue coming into your station; salespeople can provide a self-generated budget with no out-of-pocket expense to their clients.
WCAX-TV, in Burlington, VT, saw their client base double because of jumponit.
Consistently Beating the Competition
Month after month, jumponit consistently beats the other daily deal players in their markets. These higher yields are the result of a broad and dramatic reach by a local media company. This concept becomes irrelevant to national players because of their limited or geographically distant subscribers.
WCAX-TV, in Burlington, VT, outperformed Living Social from Nov. 2011 through Feb. 2012 in local deals.
Shared Sales-Opportunity Data
After gaining a loyal relationship through successful deal experiences, a merchant can feel confident in reinvesting the revenue you have created for them back into your other media opportunities. Based on their reinvestment, you can fit their desires to a custom TV schedule, web advertisements or even a business directory product. Your local media company is able generate revenue for the merchant, allowing them to explore your other media options with no out-of-pocket expense.
WCAX-TV, in Burlington, VT, saw $250,000 in downstream revenue from jumponit in the first year alone.