DAILY DEALS TODAY
Daily deals are at a crossroads. After initial buzz and success with consumers and merchants, some are questioning whether the segment has a future.
Merchants – the critical link – are increasingly becoming skeptics. The perception is deals aren’t so good for business. Either the deal programs are taking too much revenue, deal-only shoppers don’t translate into loyalists, coupon-only customers are driving off core customers, or deal site reps are unfamiliar with the local market.
Consumers are tiring of irrelevant deals, over-exposed merchants or deals that come from distant locales. In order to overcome these impressions, jumponit sustains a level of innovation that eliminates stagnant concepts.
Finally, most deal sites rely solely on the deal as a source of revenue. They also have to spend significant resources to market the deals, cutting into margins. This gives local media players a significant immediate advantage.
The jumponit solution presents a unique opportunity for TV stations and local media companies. The deals can be a new-business driver and a way to connect with elusive small- and mid-sized businesses as advertisers. Stations don’t need to rely on deal revenue to sustain the programs; instead it’s another way for merchants to boost their media budgets and turn skeptics into believers with proven ROI.
Jumponit is another sales tool, representing a new medium to reach the audience and a new way for merchants to advertise on a station’s other outlets. If nurtured properly, this tool can be the beginning of a long-standing relationship.
TV stations are already part of the local fabric and a trusted member of the community – by merchants and consumers. They also don’t need to pay to market the deals.
Finally, consumers still love to get deals. Deals are just an extension of what’s gone on with coupons for decades. Done right, jumponit can make your daily deal program thrive.
“It’s my job to grow
the game of golf and jumponit has let me
do that. We sold 663 vouchers and, of those, roughly 70% were
new exposures to
~ Ed Coleman,
Rocky Ridge Golf Club