DAILY DEALS IN TV LAND
Stations face four real choices when it comes to deploying a daily deal program.
This whole daily deal thing is just a fad. Or it’s not something that a station wants to get involved with. Doing nothing leaves significant revenue and relationship opportunities on the table.
Stations can partner with companies offering an existing white-label solution. The upside is that these solutions already exist, but the downside is that they’re often run by national outlets with little boots-on-the-ground presence in, or knowledge of, the station’s local market.
Stations can opt to partner with companies that offer similar daily deal solutions. The pros include an easy way to break into the area with little investment, the elimination of software development and a timely deployment. The cons include dealing with companies that suffer from constrained innovation, lack personal relationships and fail to grasp the importance of best practices.
Stations and local media companies can take advantage of the jumponit solution and we’ll run the daily deal program for you. We’ll train your staff, share best practices, create sales materials, handle trafficking and scheduling, create promotional materials, manage payments and fulfillment, and show you how jumponit can change the face of daily deals for your station.
“I’ve added quite a bit of TV to our marketing mix, without a lot of cash outlay. We look for win-win scenarios and jumponit has made it a no-brainer for us.”
~ Steve Clokey
Smugglers’ Notch Resort